At 13:30 on Saturday, 21 September, Cool Ideas’ networking team started receiving alerts. They were under attack and their DDoS mitigation had kicked in. Their network had been brought to its knees by a similar attack just ten days ago, so they watched closely to make sure their new defences held.
Cool Ideas posted a notice to its website at 14:00 on Saturday to inform clients that it was being hit with another distributed denial of service attack (DDoS). It screenshotted the notice and posted it to Facebook and Twitter at around 09:20 the following morning.